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Jordan Platten – Affluent Academy

Jordan Platten – Affluent Academy
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The most comprehensive program on
How To Build A
Digital Marketing
Join our hands-on, step-by-step mentorship program and learn everything you need to launch and scale a wildly profitable agency today.
It’s our ongoing mission to help aspiring entrepreneurs to achieve success that flows freely in abundance. That’s what defines Affluent.
No matter where you are right now, you are able to make change. Your life is controlled by the actions that you take.
The Academy offers a proven system that has already helped its students with no previous experience, generate £millions in revenue – creating numerous successful marketing agencies.
We’re not for everyone – just those that are ready to commit, to take action and put in the work.
So, if working with true professionals appeals to you. If being guided by experts towards financial freedom makes sense; if taking control of your life and being successful excites, then we should be talking.
We are The Affluent Academy and we offer…
Frequently Asked Questions
Will This Work In My Country?
We have successful students in all corners of the world! If you have an internet connection, you can launch a digital marketing agency from anywhere.
I Can’t Afford The Programme, What Are My Options?
We’ve partnered up with PayPal Credit, they can offer you 6 months interest free credit & you’ll gain instant access to the course today. Click here to apply!
When Does The Course Start & Finish?
The course starts now and ends when you’ve completed all modules. It’s completely self-paced online content and you have to watch each lesson in order before proceeding to the next.
How Long Do I have Access To The Course?
After enrolling, you will have unlimited lifetime access to the course, across any and all devices you own.
Your Course Curriculum
11 Modules With 100+ Personally Delivered Lessons
Module 1: Laying The Foundations
In this module we teach you how to set yourself up for success. It’s vitally important that you yourself are a success first before we can begin on actually launching your agency. It’s these crucial foundations that separate the successful from the unsuccessful.
Navigating the Affluent Academy
A full overview of the host platform and accessing all course contents.
What we cover:
Overview of navigating around the platform
How to watch the content and access all learning materials
How to quickly recap lessons when referencing in the future
Fundamental Rules Of Play
This lesson covers how to get the most out of this program. This is very important.
What we cover:
General housekeeping & rules
How to join our exclusive community
Our 5-step support process
The crucial traits our biggest success stories possess
Getting Your House In Order
If we’re going to ensure you have the highest chances of success, the first thing we need to do is ensure that all elements of your life are in order first. This lesson and attached worksheets will enable you to analyse all areas of your life which could be limiting your potential growth.
What we cover:
How to break bad habits & replace them with good
Crafting a routine that plays to your personal strengths
The impact of your environment & surroundings
Clearing The Fog
Before launching a business, it’s vital that we can think with crystal clarity. In order to do this, we must ensure that we have all distractions eliminated from our lives and a definitive goal that’s so cemented in our minds that we cannot ignore it.
What we cover:
The worst distractions & how to eliminate them
How to become a goal-smasher with crystal clarity
Developing a WHY that’ll push you forward through anything
Employee To Employer Mentality
If you’re new to business, you will be mentally wired up with an employee mentality. It’s not until you’re awakened to the world of an employer that you truly realise the vast differences between both states of mind. This lesson will allow you to put yourself in the right mainframe before you’ve even begun.
What we cover:
General housekeeping & rules
How to join our exclusive community
Our 5-step support process
The crucial traits our biggest success stories possess
Harnessing The Social Media Revolution
We’re now in the age of social media, a world addicted to their mobile phones. Businesses now have the opportunity to get themselves in front of their customers in just a few clicks and in this lesson you’ll learn how to take advantage of the opportunity presented to you.
What we cover:
What statistics tell us about global social media usage
The opportunity at hand and where you come in
Fulfilling the role of a social media marketer
How to become an Affluent Agency Award winner
Recap Quiz
Module 2
In this module you will learn how to set up all the essentials before starting work on your marketing agency, even if you’re completely new to business. You’ll be able to establish your position in the industry, giving you the highest chance of success right from launch.
Establishing Your Business
Don’t worry if you’re completely new to entrepreneurship. In this lesson you’ll learn how to set yourself up legally in your country of residence.
What we cover:
Setting up a business anywhere in the world
Tax efficiency structures to follow
How to set up business bank accounts & accountancy tools
The New Era Agency
So we’ve already established you want to launch a marketing agency, but what agency model are you going to follow? In this lesson we cover the pro’s and con’s between different agency types.
What we cover:
The problem with traditional marketing agencies
Pro’s and con’s to freelancing and company building
What the New Era Agency is and why you should adopt the model
Building A Brand
Great branding is what separates companies the worlds most successful companies from those that get capped at mediocracy. In this lesson, we dive deep into what makes a great brand and how to build one.
What we cover:
Developing a brand that’ll create influence on your industry
How to start building both an agency and personal brand
Naming your agency the right way
Website & Email Creation
An integral component of a solid brand is a high-quality website. In this lesson you will learn how to create a design friendly website with ease, even with zero previous development experience.
What we cover:
How to create a clean, yet effective website
Purchasing a domain name & hosting
Setting up a professional email account
Service Offering Formula
There are a range of services a digital marketing agency can offer and as a beginner it’s often hard to know what to offer and when. In this lesson we cover all the most profitable services and in what instances you should offer them.
What we cover:
The core service offering
What additional services to offer potential clients
How to produce the perfect offer every time
Value Based Pricing Structure
As business owners, we don’t charge based on how long it takes us to fulfil a service. We charge based on the value of the services we provide. In this lesson you’ll learn how to structure your prices.
What we cover:
An overview of the issues of time-based pricing
What value-based pricing is and why it’s king
How much to charge based on specific service offers
Recap Quiz
Short end of mo
Module 3
In this module you will learn how to set up all the essentials before starting work on your marketing agency, even if you’re completely new to business. You’ll be able to establish your position in the industry, giving you the highest chance of success right from launch.
Crafting Your Niche(s)
Picking a niche or an industry to target within your marketing agency is one of the most common stumbling blocks for new starters. In this lesson we cover exactly how to pick the most lucrative options.
What we cover:
Whether you should ‘niche down’ or not
The best and most lucrative niches
How to establish what niche(s) are best for you
Trends To Look Out For In 2020
As a marketer, staying ahead of the trends is absolutely essential. Failure to do so will result in your competitors out-shadowing you with ease. In this lesson you will learn the hottest trends to keep an eye on for the coming year.
What we cover:
The fastest growing industries in the world right now
How to keep an eye on changes within them
DNA Of The Perfect Client
Whilst the world may consist of hundreds of thousands of potential clients, how can we sift through the masses to find the golden nuggets? That’s exactly what we go through in this lesson.
What we cover:
The specific criteria to look for in potential clients
Red flags to avoid from the start
Leveraging Your Existing Network
Your biggest weapon when launching a new business is your existing network. In this video you’ll learn exactly how to squeeze the most out of the relationships you’ve established through your life.
What we cover:
Why your existing network is your biggest weapon
How to get referrals from friends, family & lost acquaintances
Specific outreach scripts to use
15 Lead Generation Techniques
Knowing how to generate leads for your agency can be confusing, especially if you’ve never had to do so before. In this video, we teach you over 15 methods for quickly finding potential clients for your agency.
What we cover:
What specific information to look for
The best lead generation techniques for your agency
How to find potential clients in over 15 different ways
Hands-Off Lead Generation
As a business owner, there comes a time where time consuming tasks become something worth paying others to complete. In this lesson, we introduce the member-exclusive Affluent Lead Sourcing service that grants access to our in-house team who will generate leads for you, for a very reasonable fee.
What we cover:
What the Affluent Lead Sourcing service is and how to use it
Fully qualified lead list examples
Pipeline Organisation & CRM
The correct management of your pipeline is incredibly important whilst scaling any sales-based business. Failure to do so will result in a chaotic client acquisition process. In this lesson we make ease of organising your entire sales process.
What we cover:
The correct sales process terminology
How to manage your pipeline – the cost-free way
How to manage your pipeline – the pro way
Recap Quiz
Module 4
In this module you will learn how to convert cold leads into meetings, using a variety of different strategies. You will also learn how to master sales, even if you have no previous experience selling before.
The Psychology Of Sales
In order to successfully sell anything, you must first understand why people buy. After completing this lesson, you will understand the process behind selling and become a pro at converting potential customers.
What we cover:
The 4 must-knows in any sales situation
Key traits of a top performing sales person
What thousands of hours closing taught me
Achieving Instant Respect
The majority of the time when selling, we’re trying to convert people who don’t already know us. This makes it incredibly important to gain respect early on in the conversation. In this lesson you will learn how to demand respect from anyone.
What we cover:
The salesperson vs business owner mind-shift
How to carry yourself in any sales setting
Self Analysis & Playing To Strengths
Everyone is different, it’s what makes us human. It’s incredibly important that as a business owner we don’t get caught up on trying to become anything other than the best version of ourselves. This lesson will allow you to analyse who you are and maximise on your existing strengths.
What we cover:
Establishing your personality type
What your personality says about you as a sales person
How to play to your strengths in a sales setting
Cold Calling Remastered
Those who say that cold calling doesn’t work simply don’t know how to do it effectively. In this lesson you will learn how to use hyper-relevant strategies to secure meetings with complete strangers over the phone.
What we cover:
Why cold calling as you know it is ‘dead’
How to overcome the fear of picking up the phone
The 5 step pre-call priming process
Comprehensive script training
Mass Email Automation
Are emails a thing of the past? Absolutely not. This lesson is all about automating your email outreach, using strategies with unrivalled open-rates.
What we cover:
Where 99% of companies go wrong with email
How to skyrocket email open rates
Cold & warm email templates
Mass email automation tools
DM Domination
Direct messages are an extremely effective way to secure meetings with potential clients. In this video you will our exact DM conversion scripts and how to use them.
What we cover:
Why direct message and what platforms to use
Keys to success with DMs
The 4 step process
Outreach & follow up scripts
Not to be forgotten, there are a ton of ways to secure meetings face-to-face. In this lesson you will learn the most effective strategies both myself and our members have used.
What we cover:
How to confidently walk into businesses and secure meetings
Creating a lasting impression at networking events & trade-shows
Video Auditing
There comes a time when a potential client needs something a little extra to convince them to have a meeting with you. The video audit is an excellent tool in these situations. In this video you’ll learn how to master them.
What we cover:
Why you should use video audits
When & where to send them to
Example Audits we’ve sent out that secured meetings
Affluent Outreach Formula
It is absolutely essential that in sales, you don’t put all your eggs in one basket. The Affluent Outreach Formula combines a number of strategies in a tactical time-based order, in order to squeeze an answer out of each and every lead.
What we cover:
The importance of diversity in sales
How to squeeze an answer out of every prospect
The 4 step conversion formula
Objection Crushing (Meeting Setting)
It’s completely natural to face rejection in sales. In this lesson, you will learn how to convert no’s into yeses using time-proven scripts and strategies.
What we cover:
The reasons people give objections
Overcoming any objection when securing meetings
Recap Quiz
Module 5
In this module you will learn how to convert warm leads into paying clients using our complete multi-platform meeting strategy.
Fundamentals To Success
It’s one thing being able to secure meetings, it’s another thing being able to close. In this lesson you will learn how to demonstrate the key traits of a successful closer, even if you’ve never closed anyone before.
What we cover:
Recap on why people by
Why social media marketing isn’t ‘hard-sales’
How to give yourself the highest chances of closing
Perfect Preparation
After completing this lesson you will be able to prepare yourself before jumping into any meeting, ensuring you make the best impression and have all the necessary tools for success.
What we cover:
The essential research before a meeting
How to present yourself properly
What to have with you every time
The Complete Multi-Platform Strategy – Part 1
We’ve broken down our complete meeting strategy into 3 easy to follow stages, ensuring that you can quick reference these stages whenever required. In this lesson you will learn how to build rapport, authority & gather ammunition.
What we cover:
Full meeting strategy overview
The 3 stage in-depth script breakdown
How to effectively ‘Discover’
The Complete Multi-Platform Strategy – Part 2
In this lesson you will learn how to wow your potential clients and build credibility through teaching, whilst presenting your service offering.
What we cover:
The 3 weapons of influence
How to effectively present your services
Building credibility with ease
The Complete Multi-Platform Strategy – Part 3
In this lesson you will learn how to gain permission to sell and how to get a ‘yes’ from your potential clients without having to pressure sell.
What we cover:
The 3-question close
How to position your price
Complete multi-platform strategy overview
Objection Crushing (Closing Clients)
Rejection in a meeting can be the sticking point for numerous agency owners. In this lesson you will learn how to never take no for an answer and how to convert no’s in numerous different ways.
What we cover:
The most common objections when closing clients
Why an objection is not a rejection
How to skyrocket your close-rate
First Clients With No Credibility
When looking to secure your first client, it can be frustrating if a business owner doesn’t instantly find you credible. If you find yourself in this situation with a highly lucrative potential client, this lesson will provide you with a strategy to push them over the line.
What we cover:
When to offer a free trial
How to position the offer in order to prevent brand damage
Payments & Onboarding
The transition from prospect to paying client can be long and tedious without effective systems in place. This lesson will enable you to replicate the exact systems we use within the Affluent Agency.
What we cover:
The most cost-effective payment options
What on boarding is and how to do it smoothly
Full 30-day incubation period
Kick-Off Meeting Structure
In order to tie up all loose ends, we must conduct a kick-off meeting with all new clients. In this lesson you will learn how to effectively structure these meetings.
What we cover:
The true purpose of a kick-off meeting
How to structure it correctly, ensuring you’re ready to commence service
Comprehensive Case Studies
That’s right. In this lesson, we’ll be providing you with countless case studies from our personal clients, which you can leverage. These case studies are from a variety of niches with return on investment ranging from 3x to 20+.
What we cover:
What makes a great case study
Full walkthrough of our case studies & how to use them
Schedule For Success
As we establish in module 1, a good routine is essential to the success of any business owner. In this lesson, you will learn full structures that you can follow for your days in the growth stages of your agency.
What we cover:
The importance of scheduling your days
Full day growth stage schedule
How to use the Agency Growth Report & Pipedrive to aid your routine
Accountability Coaching
At this point in the programme, you will have all the tools needed to begin closing agency clients. In this lesson, you will gain access to schedule a call with one of our accountability coaches. This call is optional and will be the first step of opting in to our action-based guarantee of success.
What we cover:
What our accountability coaches do
The terms of our action-based guarantee of success
How to schedule the call & opt-in
Recap Quiz
Short end of module m
Module 6
In this module you will learn the psychology behind why marketing works and absolutely all of the foundations around getting set up with both your agency and a brand new client.
Content Creation & Gathering
One of the first things you will need to do when working with a client is gather as much content as possible for organic posts and advertisements. This video will teach you what content to gather and how to store it.
What we cover:
What content to use
Standards to follow when gathering content
How to create image & video based content
The Psychology of Marketing
What separates good marketers from exceptional marketers is the ability to understand the psychology behind the strategies used to get results. In this video, you’ll learn the science behind world-class marketing strategies.
What we cover:
What marketing is & how it works
The psychological journey of a customer
Developing A Marketing Strategy
As a marketing agency, you will need to be able to create marketing strategies on the spot. This can be incredibly daunting to new business owners. This video breaks down the steps you need to take to create an effective marketing strategy for any business.
What we cover:
Key sources of strategic information
How to write SMART goals
The presentation of your initial marketing plan
Introduction To Facebook & Instagram Ads
Never managed an ad campaign before and don’t even know where to begin? This lesson covers all of the fundamentals of the Facebook & Instagram advertising platforms.
What we cover:
Common advertising terminology
Key statistics surrounding Facebook & Instagram ads
The full Facebook advertising platform structure
Setting Up Business Manager
The business manager is the host of all Facebooks advertising tools and this video will show you exactly how to set yourself up and confidently navigate around the platform.
What we cover:
The role of the Facebook business manager
How to create your account & navigate fluently
Navigating Ads Manager
Furthering from business manager set up, this lesson will teach you how to create individual ad accounts which will host all of your clients advertising efforts.
What we cover:
What the Facebook ads manager is
How to use it properly
Facebook Pixel Mastery
The Facebook Pixel is one of the single most important tracking components of any effective digital marketing strategy, this lesson breaks down its full uses and how to accurately integrate it into any company website.
What we cover:
What the Pixel is & it’s purpose
The proper use of event codes
How to set up on any website, regardless of host
Integrating Product Catalogues
When working with e-commerce clients, its important that you integrate the product catalogue into the Facebook ads manager. This video will teach you how to do that.
What we cover:
What a Facebook catalogue is
The core uses and benefits
How to integrate any e-commerce store
Organisation & Naming Conventions
Failure to stay organised can easily lead to failure of your agency. This is something the majority of the worlds marketing agencies overlook. In this lesson you will learn how to properly organise your ads manager.
What we cover:
Why it’s important to stay organised
Advertisement naming templates
Organisation automation
Recap Quiz
Short end of module m
Module 7
In this module you will learn how to create exceptional advertisements from beginner knowledge to expert.
Campaign Objectives
The first stage before creating any advertisement is knowing the objective. This lesson runs through all of the Facebook advertisement campaign objectives, highlighting each of their unique uses.
What we cover:
The use for each objective
How to create campaigns based on ad goals
Budget Optimisation
Accurate budget optimisation can be the difference between an advert profiting and not. After completing this lesson you’ll have comprehensive understanding of how Facebook ad budgeting works.
What we cover:
The must knows in budget optimisation
CBO vs Ad
Accurate budget setup
Audience Identification & Targeting
An ads agency could create the perfect advert but if it isn’t getting seen by the correct people, it’s worthless. This video will teach you how to ensure that you use hyper-relevant audiences every time.
What we cover:
Understanding the buyers persona
Why size matters with audiences
Mastering audience insights
Managing Ad Placements
Facebook & Instagram adverts aren’t just shown on the newsfeed, in fact there are tons of different placement locations. After completing this lesson you’ll have a full understanding of all of the placement options and their benefits.
What we cover:
What ad placements are
Specific uses for each placement
Million Dollar Ad Copy
Captivating copywriting used to be something only a select few had mastered, although in the modern age all marketing agencies need to be able to write effective ad copy. This does not need to be a daunting task. This lesson breaks down how to write extremely effective copy using our proven blueprint.
What we cover:
The importance of effective copywriting
5 step ad copy blueprint
Wildly profitable copy examples
The Perfect Creative
The final piece to the puzzle when creating the ultimate advert is creative. Creative is the core of any advert and is what captivates the attention of your target audience. After this lesson you’ll have mastered the art of creative selection.
What we cover:
The 4 main creative formats
How to plan creatives in advance
Perfect creative examples
Recap Quiz
Module 8
In this module you will learn how to maximise return on investment with your clients, ensuring all of your strategies are performing to their highest capacity.
Unbeatable Custom Audiences & Lookalikes
The most powerful audiences of them all are custom audiences and lookalikes, but only few agencies truly understand how to maximise return on investment using them. In this video you will learn all of the most profitable audiences to create for your clients.
What we cover:
What custom audiences are & how to use them
The science behind lookalike audiences
Comprehensive audience list
Ravenous Retargeting
An effective retargeting audience can mean instant return on investment for your clients, it’s vitally important that you understand all of the main customer drop off points and how to ensure no customer is forgotten.
What we cover:
How retargeting works
Real world retargeting strategy examples
How to create dynamic retargeting ads
Testing Your Way To Greatness
Just because you think your advert will convert, doesn’t mean it actually will. That’s why it’s crucial that you have a comprehensive testing strategy in place. This video will teach you multiple ways of testing your marketing strategy whilst minimising budget loss.
What we cover:
Why & what to test
Best testing practices
3 comprehensive testing strategies
Ad Analysis & Further Optimisation
Ongoing analysis is the key to refining and improving existing ad strategies. In this video you will learn how to fine tune your adverts in order to reach the peak of budget spent vs return on ad spend.
What we cover:
Best practices when analysing data
How to read individual ad data
Optimising ad accounts & pixels
Automation Rules
Automation will save you hours of labour and also prevent potential human error. After completing this lesson you will be able to set up automations within the Facebook advertising platform.
What we cover:
Automating ad budget increases & decreases
Turning off underperforming ads on autopilot
Managing rule schedule timelines
Manual Bidding Strategies
This video will teach you strategies that the most elite marketing agencies keep close to their chest. Manual bidding is the forbidden fruit of the Facebook advertising world, enabling advertisers to dominate marketplaces through complete cost control.
What we cover:
What manual bidding is
The different types of manual bid
3 full strategies to use
Scaling The Right Way
Effective scaling is what prevents the majority of advertisers from getting exceptional results for their clients, limiting them to mediocracy. This video will teach you a number of proven strategies used to scale ads with limitless potential.
What we cover:
When you should scale ads
4 proven strategies for scaling quickly
How to minimise risk through automation
Managing Big Ad Spends (£1,000+ p/d)
Many get the chance to manage small ad spends, but very few get to manage ad spends above £1,000 per day. In our agency we manage large ad spends regularly and in this video we cut down months worth of learning curves and teach you how you can too.
What we cover:
Checklist for scaling to big ad spends
Mental disconnect from large numbers
$1,000+ daily spend ad account examples
Funnel Building
The funnel is one of the most versatile weapons in any marketers arsenal. Whether its used for lead generation or client acquisition, this video will teach you how to create functional yet design friendly funnels and landing pages for a variety of objectives.
What we cover:
Differences between sales funnels & web funnels
Examples of funnels we’ve used in the past
How to create easy & effective funnels via ClickFunnels
Monthly Client Reporting
Solid client relationships will ease pressure from all aspects of your agency, this video will teach you how to create comprehensive monthly client reports for your clients, keeping them up-to-date with key statistics whilst building ongoing trust.
What we cover:
What to include in a monthly client report
3 options when sending reports
How to deliver your report & templates
Recap Quiz
Short end of module multiple-choice quiz.
Module 9
In this module you will learn exactly how to generate results for specific niches, using a variety of proven up-to-date marketing strategies.
Lead Generation
There are many businesses that will require lead generation their core service. In this video you will learn how to master the Facebook lead generation ad objective, resulting in low cost yet highly qualified leads for your clients.
What we cover:
Ideal lead generation prospect criteria
Ad regulations within lead generation
How to prepare a lead gen strategy
Proven strategy for clients, including ad creation
Free Trial Ad Strategy
The free trial is an excellent weapon, only to be used as a last resort when signing your first client. When used, it’s crucial that you get exceptional results in the shortest amount of time possible. This video will teach you how to do exactly that.
What we cover:
Free trial client criteria
Full trial strategy for brick & mortar and e-commerce
In this video you will learn proven strategies used to get results for the fitness industry, including gyms and personal trainers. These are strategies can be replicated for your clients, regardless of their business model or location.
What we cover:
Ideal fitness prospect criteria
Ad regulations within fitness
How to prepare a fitness strategy
Proven strategy for clients
In this video you will learn proven strategies used to get results for restaurants. These are strategies can be replicated for your clients, regardless of their business model or location.
What we cover:
Ideal restaurant prospect criteria
Ad regulations for restaurants
How to prepare a restaurant strategy
Proven strategy for clients
Dentists & Cosmetics
In this video you will learn proven strategies used to get results for dentists & cosmetic clinics. These are strategies can be replicated for your clients, regardless of their business model or location.
What we cover:
Ideal cosmetic & dentistry prospect criteria
Ad regulations for cosmetics & dentistry
How to prepare a cosmetics or dentistry strategy
Proven strategy for clients
When advertising for one of the fastest growing and most tech-savvy industries in the world, you need to know exactly what you’re doing. After watching this video, you’ll be fully equipped for getting incredible results for any e-commerce company.
What we cover:
Ideal e-commerce prospect criteria
Ad regulations for e-commerce
How to prepare an e-commerce strategy
Proven strategy for clients
Info-Product & Consulting
Possibly one of the hardest industries to advertise for, info-product & consulting businesses require a special level of attention. Having mastered the ads for our personal info-products, we reveal the exact strategies we use to consistently pull in 6 figure months for our clients.
What we cover:
Ideal info-product & consulting prospect criteria
Ad regulations for info-products & consulting
How to prepare an info-product & consulting strategy
Proven strategy for clients
Messenger Bots 101 & Templates
Messenger bots are quite possibly one of the most effective lead conversion tools within digital marketing today. This lesson is taught by a multi 6-figure bot agency, bringing you a masterclass in bot creation for your clients.
What we cover:
What messenger bots are
How to navigate around ManyChat
The psychology behind a good bot
Ready made templates
Real Estate
In this video you will learn proven strategies used to get results for real estate businesses. Taught by a multi 6-figure real estate agency, these are strategies can be replicated for your clients, regardless of their location.
What we cover:
Ideal real estate prospect criteria
Ad regulations for real estate
How to prepare an real estate strategy
Proven strategy for clients including messenger bot
Complete Funnel Templates
At this stage you’ll already know how to create effective funnels and landing pages for your clients. In this video we take things a step further and give you a series of ready-made proven funnels to use within your agency right away.
What we cover:
Each templates individual use
How to use the templates for your clients
Recap Quiz
Module 10
In this module you will learn how to scale your agency to reach your personal goals and build an incredible team that’ll grant you back the time-freedom every business owner strives for.
Adhering To Agency Targets
An agency based business depends on sales and the success of any sales dependant company is based on the teams ability to stick to targets. In this video we’ll set realistic daily sales targets for you to adhere to in order to scale with ease.
What we cover:
Agency growth targets & conversion rates
How to unlock a state of hyper-focus
Logging agency sales performance
Rapid Scaling Through Referrals
Once established. a properly formatted agency will grow organically, relieving the pressure of outbound sales. After completing this video you will be able to use existing client relationships to gain an evergreen stream of client referrals.
What we cover:
What referrals are and how to structure them
The full client referral process & scripts
High Ticket Closing Examples ($10k p/m+)
The Affluent Agency has effectively closed numerous 5 figure monthly client deals. In this video we break down a number of different strategies we use to close high ticket clients. These strategies will draw in life-altering revenue increases.
What we cover:
Examples of high-ticket client closes & scripts
4 strategies used for closing 6 figure clients
The power of micro-niching within your agency
Automated Case Study Funnel
We charge between $5-10k to create bespoke case study funnels for our agency clients. In this video we give you access to the exact funnel we use within our agency, including full integrations. This funnel will generate a limitless stream of highly qualified inbound leads, both organically and with paid traffic.
What we cover:
Breakdown of the exact case study we use
How to structure your case study video
The most effective traffic sources
Paid advertisement strategy for agency funnels
Full Team Build-Out System
There will come a time in your agency growth where you will need to hire a team. After completing this video you will have a full understanding of a multitude of different paths you can take when building your team.
What we cover:
When to expand your team
The 3 main options when launching an agency
Full Affluent Agency hiring timeline breakdown
4 types of team member and how to hire them
Hiring scripts & qualification
Reviewing Team Applications
Watch us filtering through applications for new Affluent Agency job roles. This video will teach you exactly what to look out for in potential team members and how to effectively conduct an ‘initiation test’ for all candidates.
What we cover:
The best hiring websites & resources
How to read into client applications
Effectively testing new team members
Eliminating Yourself
The majority of agency owners launched their business so they could gain complete financial and time freedom, although for many they end up working harder than they did in their 9-5. This doesn’t need to last forever. In this video we teach you how to eliminate your agencies dependancy on you, giving you complete time freedom.
What we cover:
The dilemma of all new entrepreneurs
How to create a ‘real company’
The dictator to leader transition
Tools for maximum team efficiency & automation
Recap Quiz
Short end of module multiple-ch
Module 11
In this module you will learn a variety of different strategies used to improve your agency and its processes. These lessons will be updated regularly when new and relevant marketing trends materialise.
Scheduling Organic Posts
When offering social media management as a service, it’s important that you don’t allow post scheduling to take over your day. In this video you will learn how to schedule months worth of content in advance on both Facebook & Instagram.
What we cover:
Using Facebooks built in scheduler
The most effective times to schedule posts
Scheduling Instagram content using third-party tools
Free Facebook Page Likes
Growing a Facebook page for some takes years, for others it comes much quicker. After completing this video you will know all of the strategies we use to get a significant base of page likes on all of our clients page.
What we cover:
How to utilise your existing network for likes
Milking likes from existing page engagement
Additional untapped resources
Social Proofing Ads
Once a winning ad and audience combination is found, social proof can dramatically drive down cost per conversion. In this video we teach you how to get high-quality and low-cost engagement on your best performing adverts.
What we cover:
The importance of social proof
Exact strategy for obtaining cheap post likes
Audience targeting template
Access Hidden Facebook Interests
So few agencies realise that Facebook don’t grant their advertisers access to all of the interests available for use on their advertising platform. After completing this video you will be able to unlock the full potential of Facebooks targeting capabilities.
What we cover:
How to conduct hidden interest research
The flaws in audience insights and how to overcome them
Game-changing third party tools
The Plague Of Complacency
Having witnessed the rise and fall of thousands of advertising agencies over the past years, we have unrivalled insight into what separates those that succeed from those that don’t. In this video we highlight the most common points of complacency within agency life and how you can avoid them.
What we cover:
Common complacency points
Re-aligning with agency goals & why
The secret to everlasting motivation
Managing Your Agency Whilst Travelling
Going on an average of 7 holidays a year, Jordan understands how to manage a wildly profitable agency whilst abroad, without forfeiting on client results. After completing this video, you’ll be able to manage your agency care-free, whilst actually enjoying your time away.
What we cover:
Taking holidays & short-term travelling (1-14 days)
Long-term travelling (14 days+)
How to automate your agency
Third Party Tools
In this video we summarise all of the third-party tools discussed throughout the Affluent Academy. This lesson serves as a quick reference point, eliminating the need to search through individual videos.
What we cover:
All of the third-party tools to use within your agency
Recap Quiz

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November 2020
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